A SPICE FOR LIFE.

If it’s Lent, it’s fish season. It’s also the perfect time to build awareness and drive sales of the Andy’s Seasoning line of fish, shrimp and vegetable breading and batters. We proposed a digital campaign to grow their social presence and quickly reach home cooks who were going meatless for Lent.

Organic social content helped us engage with existing Andy’s followers while paid social, native and banner advertising drove consumers to a landing page featuring Andy’s flavorful product line, online purchasing capabilities and mouthwatering Lenten recipes.

This niche digital advertising campaign was highly successful in building awareness and reach while boosting Andy’s Seasoning sales in the weeks leading up to Easter.