There is no shortage of holiday light displays throughout the St. Louis area, but few can match the setting of the Missouri Botanical Garden. Illuminated and interactive light displays combined with festive food, drink and specially-themed attractions transform the Garden into an enchanted walk-through wonderland amidst nature’s backdrop. Using a combination of outdoor, tv, radio, radio streaming banners, print, digital banners and paid social, the campaign features a simple, yet modern, call-to-action as the invitation to experience the holiday magic of the Garden Glow.