SHARK TALES @ THE SAINT LOUIS ZOO
Just when you thought it was safe to go back in the water, we launched our newest ad campaign for the Saint Louis Zoo, Shark Tales. Promoting the addition of sharks to the already popular “Stingrays at Caribbean Cove” exhibit at the Zoo, this latest creative effort features :10 and :30 second TV, billboard, transit, digital, social and Facebook advertising.
We’ve produced another “soon to be” Saint Louis Zoo classic. The recently debuted commercial features a sea-faring grandfather spinning shark tales for his grandchildren, while exciting shark footage is intercut throughout his story. The results should take your breath away. Click here to see for yourself.
All of us at Ad Savants are excited about this new work and can’t wait to hear about the long lines at Caribbean Cove this summer. Hope to see you there.
In the meantime, sink your teeth into our portfolio section. It’s quite tasty.
ADVERTISING CRITICAL IN MEDICAL FIELD.
In the article, "Marketing metamorphosis: Advertising critical in medical field," a current Ad Savant client, Laurie Pleimann with Cape Radiology Group weighs in. She emphasizes the importance of developing one-to-one relationships with referring physicians.
Over the past 12 years, Ad Savants has worked with Cape Radiology to roll out an integrated advertising and collateral campaign. We've created bio cards, calendars, posters, brochures, outdoor boards, a website and more, all with a consistent look, feel and message. All of these resources help support the staff at Cape Radiology to further educate, inform, and stay in contact with referring providers and their patients.
Be sure to check out some of the Cape Radiology work in our portfolio and contact us if you're in the medical field and would like to talk about how we might be able to help with your advertising and marketing endeavors.
ADVERTISING SAVANTS PROMOTES AMANDA BLACK TO DIGITAL STRATEGIST.
St. Louis, Missouri (February 5, 2010)-Advertising Savants, a strategic marketing agency, promoted Amanda Black to Digital Strategist. This position specifies vision, initiatives and processes in order to optimize each client's online presence. The role identifies key opportunities, develops online initiatives and customizes client's interactions with their customers.
Amanda possesses technical prowess and love for digital media. As the methods of consumer engagement become increasingly splintered, this role is crucial to agency growth," said Reardon. "It is no longer enough to set up a Facebook page or optimize a client's website for search. The value from these tactics is seen when they are used as part of an integrated, strategic marketing plan."
Prior to this role, Black held the title of Design and Production at Advertising Savants. "This transformation is a natural fit for me. It combines the best of both worlds-developing creative communication strategies and delving into the analytics in the digital realm," said Black.
Black also serves as Creative Director Apprentice for SOS Church in Arnold, Missouri. She contributed to the 2009 Easter series, "Easter in the Octagon," which was featured in the "New York Times" and on CNN.
Advertising Savants, Inc., founded in 1991, is based in St. Louis, Missouri. The agency specializes in strategic brand positioning, creative execution and customer engagement in the categories of home, health and wealth. It is a small agency with big brand thinking that combines the science of marketing and the art of human communication to create positive advertising. Advertising Savants prides itself on utilizing a solid brand-positioning model and providing unique, engaging creative to each of its clients.