fresh thinking. it's what we do.
All agencies have a process, but at Advertising Savants the process is driven by a purpose—how brands impact the lives of their customers. Relationships are key in our business, and we do everything to encourage positive, productive connections with brands and the people that invite them into their lives. Through a unique combination of brand positioning, relevant creative communication and focused consumer engagement, we ensure our clients' success.
We understand there's a difference between branding and (true) brand positioning. It starts with the customer and digs deep beyond the cosmetics to reveal your brand's essence and purpose. This brand insight provides a solid launch pad from where fresh ideas can grow.
Advertising falls short unless it possesses the power to create an emotional bond with the consumer. It's the difference between merely gaining a share of the consumer's mind and owning a piece of their heart. People don't respond to advertising unless its interesting and delivered on their terms. We connect human values to the brands we promote, rewarding them with your brand stories that make a difference in their lives.
Technology is moving daily and there are many new and exciting media opportunities introduced everyday, but we understand that a tactic is not an idea. Only when your brand's true position has been established will we look at how to apply it, successfully melding traditional media with new media channels, Advertising Savants helps your brand efficiently and effectively indentify your consumers.