WORLD OF PLAY
REID PARK ZOO
Learning is definitely more fun when it’s combined with play and laughter. That’s the goal of World of Play at Reid Park Zoo. The new nature playground is designed to engage the senses and stimulate the imagination as kids explore continental biodiversity through interactive play. Inspired by Indiana Jones and his rollicking escapades, we tapped into this action-seeking mentality to bring the exhibit to life. Television, print, out-of-home and digital evoke the spirit of adventure that awaits at World of Play.
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