Ascension St. Vincent is Indiana’s leader in heart care and sought to build on their current cardiovascular service line. To do so, the hospital focused on increasing awareness of heart screenings. While seniors are typically the target for these types of procedures, it is often their adult children / caregivers who are the influencers and ultimate decision makers. We saw an opportunity to reflect this dynamic by tapping Indiana’s own Peyton and Archie Manning. Using a simple, straightforward approach, the familiar father-son duo communicates the importance of monitoring heart health as part of your overall well-being.