A Day in the Life of a Digital Marketer
September 19, 2017 | Andrea Sims
As a digital marketer, I frequently find myself playing many different roles throughout any given day. When asked what I “actually” do all day, I usually find it hard to explain since there are so many different components to my job. Here’s a quick summary of some of the roles I often play, as told by my own personal Bitmoji.
Reaching the Right Customers: How You Can Make Influencer Marketing Work for You
August 21, 2017 | Andrea Sims
Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?
What’s in A Name?
June 30, 2017 | Andrea Sims
“Advertising Savants” represents a team of passionate individuals who each have specialized knowledge in the field of advertising. From strategic planning and management to creative concepting and execution, we like to think of ourselves as a one-stop shop.