Tactics For Better Memory Care Marketing
If you play any type of role in the memory care marketing space, you probably already know that people 65 and older are expected to outnumber children by the year 2030 for the first time in U.S. history.
It’s not a secret our senior population is growing due to innovations in healthcare and the aging Baby Boomers. But with this fact comes the growing population of seniors with signs of Dementia and Alzheimers.
Finding safe and adequately equipped homes for memory care patients can be a touchy subject, and families usually don’t like to think about such a change until a critical incident occurs. Too often, seniors with dementia still live in longtime homes with family members and use the “wait and see approach.”
Choosing a memory care facility for a loved one can be an extremely emotional decision. But, through strategic marketing and education, we can make the process easier for future generations. Here are five tactics marketers can use for more effective memory care marketing.
Let people know
How can you be the first name people think of when they think of memory care? It starts with awareness. Reach out through TV, radio, and outdoor. Remember, Grandma and Grandpa use social media, too. So, be sure that creating engaging content for Facebook and Instagram is part of your memory care marketing strategy.
Most importantly, families aren’t going to consider your memory care facility if they don’t know you offer memory care. Obvious, right? You’d be surprised how many facilities leave out that tiny piece of information.
Be an EXPERT
Starting a blog or video series advising family members and caregivers on memory care is an excellent way to educate your community. (Remember that engaging social media content we were just talking about?) It’s essential that your memory care marketing grounds your facility as the industry standard in your area.
Pictures, pictures, pictures
Visuals are important. Memory care patients are often still very independent, so they tend to ‘look different’ than the typical senior living patient. So, pay attention to photography and make sure visuals resonate with how family members view their loved ones.
It’s about the care, not the where
Choosing a facility for a loved one is an emotional consideration, not a real estate decision. Research has shown families place a high value on facilities that display patience, attentiveness, flexibility, and compassion for their loved ones. So, try not to create a sweet new apartment for Grandpa that looks like a college bachelor pad.
Go beyond the marketing
Put in the work to make customer service better. The marketing of your facility and customer experience should be cohesive. Addressing emotion-based needs in your marketing will drive interest, and it should continue throughout on-site visits and day-to-day care.
Through better practices, you can educate families and communities about adequate memory care, ensuring our growing senior populations are safe and cared for with compassion.
How else can agencies improve memory care marketing standards? Feel free to reach out and tell us what you think!