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Reaching the Right Customers: How You Can Make Influencer Marketing Work for You

Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?...

Our Cameras are Rolling on Stone

At Advertising Savants, we communicate through multiple channels for our clients and we understand that creating valuable content is imperative. One aspect of our marketing efforts includes video blogs, or vlogs, that are concepted, shot and produced by our in-house video group. The capabilities of our nimble, run-and-gun team allows for a real-time look into a brand with a slice-of-life style. I’d like to share with you the success we’ve had with one client in particular. Rock solid vision   Unique Stone Concepts is the preeminent wholesale distributor of natural stone and...

Advertising Savants wins a 2017 Aster Award for Excellence in Healthcare Advertising and Marketing.

Yay team! Time to make room on the shelf at Advertising Savants' headquarters for another trophy. Our recent ad campaign for St. Anthony’s Medical Center has been recognized as a Judge’s Choice award winner in the 2017 Aster Awards. The Aster Awards is an exclusive competition honoring the nation’s most talented healthcare marketing professionals for excellence in advertising. Winner in the Total Advertising Campaign category—St. Anthony’s “Caring for Generations” campaign, utilized a unique combination of advertising mediums to refresh the brand and effectively communicate the client’s “experts in family health for over 140...