Research and Fresh Thinking, a Perfect Combination

We are an agency—not a medical lab … why would we conduct research? A brand is a living thing, an energy composed of thoughts and feelings that are called to mind when you think about a business. At Advertising Savants, our proven process to develop a brand includes defining a core purpose—or the difference a brand is meant to make in the world. How do we go about determining such positioning? We start with research. Getting to know you … Getting to know all about you The first step in our process is...