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Research and Fresh Thinking, a Perfect Combination

We are an agency—not a medical lab … why would we conduct research? A brand is a living thing, an energy composed of thoughts and feelings that are called to mind when you think about a business. At Advertising Savants, our proven process to develop a brand includes defining a core purpose—or the difference a brand is meant to make in the world. How do we go about determining such positioning? We start with research. Getting to know you … Getting to know all about you The first step in our process is...

Reaching the Right Customers: How You Can Make Influencer Marketing Work for You

Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?...