Marketing to the Modern Father
June 13, 2019 | AdSavants
Father's day is almost here. Which means it's time to turn on the TV, kick back and watch non stop dad-fomercials about golf, grilling, and the impressive 360 zero-turn lawn mower. Marketing to dads was once like this, but today's dads are much different from generations past.
Tactics For Better Memory Care Marketing
June 1, 2019 | AdSavants
If you play any type of role in the memory care marketing space, you probably already know that people 65 and older are expected to outnumber children by the year 2030 for the first time in U.S. history. It's not a secret our senior population is growing due to innovations in healthcare and the aging Baby Boomers. But with this fact comes the growing population of seniors with signs of Dementia and Alzheimers.
Marketing To Millennial Moms
May 11, 2019 | Amanda Kinder
Moms rank among the top groups of consumers with the highest buying power. Plain and simple: They make the purchase decisions and are a lucrative target market. But, if “moms 25–54” have been your primary target audience, you’ve probably been noticing a shift over the past few years.
The Secrets to a Happy Home, Better Health and a More Productive Life
April 18, 2018 | Ray McAnallen
Discover a world of amazing Savants who can impart their profound wisdom, revealing the path to a happier home, improved health and a better life.
Hey Siri, What’s a Bot?
October 25, 2017 | Lizzy Hinrichs
Designed to help you accomplish a task, bots learn from the data they receive, and the messenger apps provide, and deliver the personalized experience users are looking for.
Capturing the Moment through Digital Video
September 26, 2017 | Courtney Turner
Digital video continues to grow in popularity and can provide an interesting, visual and cost-effective way to meet client goals. As the need increases for efficient and effective videos, our team continues to build our capabilities to better support our clients.
Reaching the Right Customers: How You Can Make Influencer Marketing Work for You
August 21, 2017 | Andrea Sims
Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?
What’s in A Name?
June 30, 2017 | Andrea Sims
“Advertising Savants” represents a team of passionate individuals who each have specialized knowledge in the field of advertising. From strategic planning and management to creative concepting and execution, we like to think of ourselves as a one-stop shop.