Navigating the changing CBD marketplace
August 30, 2019 | AdSavants
Navigating the changing CBD marketplace Now that the cannabis industry is growing in the United States, it’s a good time to learn how to navigate the rapidly changing marketplace. CBD, or cannabidiol, is the second most common active ingredient in cannabis. Different from THC (the component that makes cartoons fun), CBD can help treat a … <a href="https://www.adsavants.com/navigating-changing-cbd-marketplace/">Continued</a>
6 Tips For Optimal Online Presence Optimization
July 11, 2019 | AdSavants
Do sentences containing the words "online presence optimization and search engine optimization" stress you out? At some point, all of us have been in a conference room and heard these words used in succession and immediately thought, "huh?" If you’ve ever been in such a position, you've come to the right place.
Marketing to the Modern Father
June 13, 2019 | AdSavants
Father's day is almost here. Which means it's time to turn on the TV, kick back and watch non stop dad-fomercials about golf, grilling, and the impressive 360 zero-turn lawn mower. Marketing to dads was once like this, but today's dads are much different from generations past.
Marketing To Millennial Moms
May 11, 2019 | Amanda Kinder
Moms rank among the top groups of consumers with the highest buying power. Plain and simple: They make the purchase decisions and are a lucrative target market. But, if “moms 25–54” have been your primary target audience, you’ve probably been noticing a shift over the past few years.
3 Tips Hospitals and Senior Living Facilities Can Use to Attract Nursing Talent
May 3, 2019 | Amanda Kinder
Your nurse retention and recruitment programs are important. High turnover means more invested in training. Plus, without a good staff of nurses, treatment and care for your patients will suffer. And in the world we live in today, a bad experience can spread rapidly and have a major impact on consumer perceptions.
February 12, 2019 | Angela Hutchings
There is a new(ish) trend in marketing that is appealing to young generations. Millennials and Gen Xers are in an existential search for all things “authentic.”
Retail isn’t dead, just needed some FRESHening up.
December 12, 2018 | Angela Hutchings
Despite ever-growing online retail buying, some businesses just won’t quit. It’s more than just agreeing to build a beautiful website in addition to the storefront. Sure, a nice site will attract those buyers who left the physical world of shopping for the comfort of buying from the couch, and, in my case, in my pjs.
August 1, 2018 | David Smith
Throughout my entire career I’ve worked at large advertising agencies. Agencies housed in big buildings with big conference rooms which were, regrettably, often filled with big egos.
The Secrets to a Happy Home, Better Health and a More Productive Life
April 18, 2018 | Ray McAnallen
Discover a world of amazing Savants who can impart their profound wisdom, revealing the path to a happier home, improved health and a better life.
Inspiration for Fresh Thinking
January 29, 2018 | Courtney Turner
In a creative field like advertising, inspiration is vital to the development of fresh thinking. What inspires one person may be different for another, which is why self-reflection of what motivates and sparks creativity is essential.
Research and Fresh Thinking, a Perfect Combination
November 8, 2017 | Melissa Hartrich
A brand is a living thing, an energy composed of thoughts and feelings that are called to mind when you think about a business. At Advertising Savants, our proven process to develop a brand includes defining a core purpose—or the difference a brand is meant to make in the world.
An Account Manager’s Brain
August 28, 2017 | Courtney Turner
Account managers and SpongeBob SquarePants have the same brain. Believe it or not, we all have a little bit of SpongeBob in us—especially account managers. As we process information, our brains organize and store it in a similar way.
You’re gonna need a bigger boat…
August 14, 2017 | Ashley Fehr
Six years ago this spring we were charged with introducing St. Louis to sharks when they joined the stingrays at the Saint Louis Zoo’s Caribbean Cove. The most exciting part about the exhibit was you could actually put your hand in a pool with fish that you generally avoid. You know, things that can sting or bite.
What’s in A Name?
June 30, 2017 | Andrea Sims
“Advertising Savants” represents a team of passionate individuals who each have specialized knowledge in the field of advertising. From strategic planning and management to creative concepting and execution, we like to think of ourselves as a one-stop shop.