With the prospect of medical cannabis being legalized in Missouri, the Missouri Medical Cannabis Trade Association (MoCann Trade) was simultaneously beginning to establish a foothold as the first-ever Missouri trade association in the category. An early partnership ensued, and we began formulating the vision, brand positioning and brand identity for the association from the ground up. Leveraging its trailblazing status and collective industry expertise, we introduced MoCann Trade as the voice of trade for the Missouri medical cannabis industry.