Marketing to the Modern Father
June 13, 2019 | AdSavants
Father's day is almost here. Which means it's time to turn on the TV, kick back and watch non stop dad-fomercials about golf, grilling, and the impressive 360 zero-turn lawn mower. Marketing to dads was once like this, but today's dads are much different from generations past.
Tactics For Better Memory Care Marketing
June 1, 2019 | AdSavants
If you play any type of role in the memory care marketing space, you probably already know that people 65 and older are expected to outnumber children by the year 2030 for the first time in U.S. history. It's not a secret our senior population is growing due to innovations in healthcare and the aging Baby Boomers. But with this fact comes the growing population of seniors with signs of Dementia and Alzheimers.
Marketing To Millennial Moms
May 11, 2019 | Amanda Kinder
Moms rank among the top groups of consumers with the highest buying power. Plain and simple: They make the purchase decisions and are a lucrative target market. But, if “moms 25–54” have been your primary target audience, you’ve probably been noticing a shift over the past few years.
3 Tips Hospitals and Senior Living Facilities Can Use to Attract Nursing Talent
May 3, 2019 | Amanda Kinder
Your nurse retention and recruitment programs are important. High turnover means more invested in training. Plus, without a good staff of nurses, treatment and care for your patients will suffer. And in the world we live in today, a bad experience can spread rapidly and have a major impact on consumer perceptions.
February 12, 2019 | Angela Hutchings
There is a new(ish) trend in marketing that is appealing to young generations. Millennials and Gen Xers are in an existential search for all things “authentic.”
Stepping out of the comfort zone
February 5, 2019 | Melissa Hartrich
Every New Year, in the name of self-improvement, I challenge myself to attempt one new activity or project. Over the years, this quest has lead me to figure drawing, a cooking class, pilates, and a host of other worthwhile endeavors.
Retail isn’t dead, just needed some FRESHening up.
December 12, 2018 | Angela Hutchings
Despite ever-growing online retail buying, some businesses just won’t quit. It’s more than just agreeing to build a beautiful website in addition to the storefront. Sure, a nice site will attract those buyers who left the physical world of shopping for the comfort of buying from the couch, and, in my case, in my pjs.
November 26, 2018 | Kevin Reardon
As part of our agency recognition of Thanksgiving, it was proposed by one of the Savants that each of us write down three things for which we’re thankful.
August 1, 2018 | David Smith
Throughout my entire career I’ve worked at large advertising agencies. Agencies housed in big buildings with big conference rooms which were, regrettably, often filled with big egos.
The Secrets to a Happy Home, Better Health and a More Productive Life
April 18, 2018 | Ray McAnallen
Discover a world of amazing Savants who can impart their profound wisdom, revealing the path to a happier home, improved health and a better life.
Inspiration for Fresh Thinking
January 29, 2018 | Courtney Turner
In a creative field like advertising, inspiration is vital to the development of fresh thinking. What inspires one person may be different for another, which is why self-reflection of what motivates and sparks creativity is essential.
What IS a Project Manager?
December 6, 2017 | Karen Boes-DeCampi
The role of Project Manager is to be the integral part in developing a common goal in creating excellent work—allowing the client to reach their business goals.
Research and Fresh Thinking, a Perfect Combination
November 8, 2017 | Melissa Hartrich
A brand is a living thing, an energy composed of thoughts and feelings that are called to mind when you think about a business. At Advertising Savants, our proven process to develop a brand includes defining a core purpose—or the difference a brand is meant to make in the world.
Hey Siri, What’s a Bot?
October 25, 2017 | Lizzy Hinrichs
Designed to help you accomplish a task, bots learn from the data they receive, and the messenger apps provide, and deliver the personalized experience users are looking for.
Hold Onto Your Lederhosen
October 5, 2017 | Ray McAnallen
Otters? Lederhosen? Polkas? Root beer kegs? The Zoo? How in the world do all these fit together? What could they possibly have in common? And why?
Capturing the Moment through Digital Video
September 26, 2017 | Courtney Turner
Digital video continues to grow in popularity and can provide an interesting, visual and cost-effective way to meet client goals. As the need increases for efficient and effective videos, our team continues to build our capabilities to better support our clients.
A Day in the Life of a Digital Marketer
September 19, 2017 | Andrea Sims
As a digital marketer, I frequently find myself playing many different roles throughout any given day. When asked what I “actually” do all day, I usually find it hard to explain since there are so many different components to my job. Here’s a quick summary of some of the roles I often play, as told by my own personal Bitmoji.
Healthcare Marketing Trends—2017 Midyear Review
September 7, 2017 | Tia Liston
As hospital mergers continue, healthcare systems both big and small are spending more to differentiate themselves from one another, leveraging affiliations, expanded services and a focus on overall wellness.
An Account Manager’s Brain
August 28, 2017 | Courtney Turner
Account managers and SpongeBob SquarePants have the same brain. Believe it or not, we all have a little bit of SpongeBob in us—especially account managers. As we process information, our brains organize and store it in a similar way.
Reaching the Right Customers: How You Can Make Influencer Marketing Work for You
August 21, 2017 | Andrea Sims
Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?
You’re gonna need a bigger boat…
August 14, 2017 | Ashley Fehr
Six years ago this spring we were charged with introducing St. Louis to sharks when they joined the stingrays at the Saint Louis Zoo’s Caribbean Cove. The most exciting part about the exhibit was you could actually put your hand in a pool with fish that you generally avoid. You know, things that can sting or bite.
Our Cameras are Rolling on Stone
August 8, 2017 | Melissa Hartrich
At Advertising Savants, we communicate through multiple channels for our clients and we understand that creating valuable content is imperative. One aspect of our marketing efforts includes video blogs, or vlogs, that are concepted, shot and produced by our in-house video group.
Summer Like a Savant: What We’re Reading
August 1, 2017 | Lizzy Hinrichs
Check out what the AdSavants team is reading this summer to escape, be inspired or learn, and (bonus!) get to know us a little better through the pages we’re turning this summer.
Advertising Savants wins a 2017 Aster Award for Excellence in Healthcare Advertising and Marketing.
July 3, 2017 | Ray McAnallen
Time to make room on the shelf at Advertising Savants' headquarters for another trophy. Our recent ad campaign for St. Anthony’s Medical Center has been recognized as a Judge’s Choice award winner in the 2017 Aster Awards.
What’s in A Name?
June 30, 2017 | Andrea Sims
“Advertising Savants” represents a team of passionate individuals who each have specialized knowledge in the field of advertising. From strategic planning and management to creative concepting and execution, we like to think of ourselves as a one-stop shop.
Congratulations to the Saint Louis Zoo
June 29, 2017 | Ashley Fehr
In September 2016, The Saint Louis Zoo was voted America’s Top Free Attraction. As if that wasn’t enough, another poll by USA Today just recognized them as the Best Zoo in the U.S.