Saint Louis Zoo


As the institutional purpose of the Saint Louis Zoo has taken center stage in recent years, so has its focus on creating naturalistic habitats for its wildlife.  As new habitats are introduced, we are challenged with conveying the core message of caring for animals while still communicating the essence of the visitor experience. These playful, lighthearted campaigns satisfy an intense human curiosity of being able to experience and enjoy all the wonders of wildlife in a natural setting.