Saint Louis Zoo
Can You Come Out And Play?
For over 25 years, we’ve been the driving force behind the Saint Louis Zoo’s image and visitor marketing. We began by taking a fresh look at the reasons why people go to this celebrated and revered Forest Park attraction. Our takeaway—families simply want to enjoy a day outdoors with their family—was the origin of the multi-faceted “Can You Come Out & Play?” campaign. In the years that followed, the Saint Louis Zoo went on to break attendance records, with more than three million visitors annually.