SAVANT SOUP: ISSUE 2312

How Subway Maximizes The Impact Of Marketing Mix Modeling To Drive Growth

Google—Not long ago, marketing mix modeling seemed to be fading in importance. Many considered it a relic of predigital times, with a limited ability to generate actionable insights and recommendations. But recent innovations have made marketing mix models far more nimble, suggesting they have a bright future in our industry.

Brand Backlash: Are 2023’s Epic Marketing Fails Part Of A Bigger Problem?

Marketing Dive—Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. While the case for purpose remains strong, with plenty of research touting the potential benefits to the bottom line, these false steps may be a symptom of a larger underlying problem related to weak brand-building.

X Pitches Advertisers On Audience Reach Opportunities In ‘Q5’

Social Media Today—X is making a push to win over advertisers in the holiday season by promoting its opportunities in “Q5," which covers the post-Christmas to mid-January period. This could present new opportunities to reach a larger audience with your promotions, if indeed they are engaging on X over the holiday period.