Reaching the Right Customers: How You Can Make Influencer Marketing Work for You
August 21, 2017 | Andrea Sims
Influencer Marketing. It’s one of the hot new buzzwords floating around the advertising industry today, waiting for brands everywhere to glom on to it. Rightfully so, it may seem, because of the brand credibility it creates within the consumer, its scalability and the potential ROI benefits. But what is it really? And is it right for you?