February 12, 2019 | Angela Hutchings
There is a new(ish) trend in marketing that is appealing to young generations. Millennials and Gen Xers are in an existential search for all things “authentic.”
Research and Fresh Thinking, a Perfect Combination
November 8, 2017 | Melissa Hartrich
A brand is a living thing, an energy composed of thoughts and feelings that are called to mind when you think about a business. At Advertising Savants, our proven process to develop a brand includes defining a core purpose—or the difference a brand is meant to make in the world.