SAVANT SOUP: ISSUE 2307
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
LEARN
Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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The AI Revolution Means Marketers Can Get Back To Marketing
Google—Now, with new AI-powered tools, my team can scale the creative concepts we love to more formats with unprecedented precision. This means more time and attention can be devoted to shaping core creative concepts. Marketing is about connecting brands and products to people. The “what” remains the same. The “how” is changing again. Marketers, we can finally get back to marketing.
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Marketing Advice For Threads: As Users, Marketers Undertake Threads’ Pre-Ad Experimentation
DigiDay—So far, the general consensus among marketers and users on the platform is that Threads is almost like being in a chaotic group chat, where no one knows what’s going on, how to use it or what to say — but they’re here for it all. And it’s often falling to the social teams to figure it out.
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The Rise Of Ads On Threads: Hulu's Partnership With Creator Adam Rose
DMN—In a groundbreaking move, Hulu has become the first brand to strike a paid ad deal on Threads, collaborating with creator Adam Rose. This partnership marks a significant development in the monetization of social media platforms and showcases the growing trend of brands leveraging the influence of creators to reach their target audience.
LOOK
Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.
KB!CE
Full Campaign by Advertising Savants
Summer calls for swimming pools and chilled drinks filled to the brim with ice. Not just any ice. Nugget ice!
Taking on KB !ce was such a fun project. Tasked with generating awareness, developing a distinct brand positioning and ultimately driving consumers to the website for purchase, we were up to the challenge.
Unlike scoopable nugget ice makers, KB!ce has a unique self-dispensing feature that puts it in a class by itself. It was this feature that became the basis for the brand positioning strategy and the new brand identity and tagline.
To make the creative pop, we used fun word play and colorful imagery with a cool, mellow vibe. The resulting marketing launch was exclusively digital, using a combination of lifestyle-oriented video, Facebook, Instagram, Google Shopping, banner ads and paid search.
"Kielo Travel: Dreaming of a Holiday?"
By New Moment, New Ideas Company Y&R
Take advantage of summer before it's gone.
LISTEN
Cranium cram session in progress...
Whether or not you're happy about the new changeover from Universal Analytics to Google's new GA4, it's here to stay. Discover what's changed and how to take advantage of the new data platform.
Happy listening!
PLAY
The following brain teaser aims to stimulate the connections or associations between words in your temporal lobe. Below, you will see pairs of words, and your goal is to find a third word that is connected or associated with both of these two words.
We'll give you the first one so you can see how it works. Good luck!
1. LOCK — PIANO (KEY)
2. SHIP — CARD
3. TREE — CAR
4. SCHOOL — EYE
5. PILLOW — COURT
6. RIVER — MONEY
7. BED — PAPER
8. ARMY — WATER
9. TENNIS — NOISE
10. EGYPTIAN — MOTHER
11. SMOKER — PLUMBER
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