SAVANT SOUP: ISSUE 2310
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 1
How Marketers Can Leverage Connected TV
MarketingDive—CTV is forecast to grow from $25.09 billion to $40.90 billion in 2027. This surge in consumers’ use of CTV has made it a key channel for marketers, especially for engaging people who continue to move away from linear TV and towards an ever-expanding landscape of free and ad-supported streaming platforms.
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Article 2
Balancing Moneyball & Creativity
Ad Quick—The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball—the 2011 film about a struggling baseball team that halts a losing streak by using data to inform hiring decisions.
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Article 3
Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers
Google—While deal-seeking is typically associated with the traditional, peak deal period from Black Friday to Cyber Monday, insights show it’s become an always-on mindset throughout October and November. That means brands have a longer opportunity to connect with deal seekers than ever before. Here are three ways you can position the shopper at the forefront of your marketing strategy.
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On A Personal Note
With Advertising Savants
We don't do it for the awards, but it's pretty cool when your work is recognized with an EMMY.
Our tv spot for Dinoroarus, which we created for the Saint Louis Zoo, was selected as the winner in the COMMERCIAL - SINGLE SPOT category among many talented entrants. Our team is beyond proud!
Thanks Mid-America EMMY Awards/NATAS for recognizing our hard work and continued commitment to excellence in advertising.
The Team
Senior Creative Director - David Smith
Creative Director - Tia Liston
Account Director - Melissa Hartrich
Senior Project Manager - Karen Boes-DeCampi
Principal - Kevin Reardon
Production - 90 Degrees West
Director - Jason Stamp
See the Dinoroarus tv spot
"Sharper Than You Think"
By KNSK, Germany
PLAY
One of the fun elements of a great brand is the tagline. Created to help consumers recall a brand and set itself apart in the marketplace, taglines help solidify brand identity in an artful way. The following taglines belong to major brands across the world. How many can you successfully identify?
- "The Happiest Place On Earth"
- "Life's Messy, Clean It Up"
- "Leave The Driving To Us"
- "Betcha Can't Eat Just One"
- "Believe In Your Smellf"
6. "The Taste Of A New Generation"
7. "A Passion For The Road"
8. "Get Your Own Box"
9. "The Best A Man Can Get"
10. "When You Care Enough To Send The Very Best"
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